Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

Better emails for everyone! Most of us take great care over our “marketing”, like newsletters, special offers, advertising etc, but in a way what tells people the most about us are the little day to day interactions that we barely think about. Like our answerphone messages or our auto-reply email! Workspace sends out lots of automated emails — for example when you share galleries with your clients, when clients receive their digital downloads, or when they purchase products in your shopping cart. They’re a reflection of you — and us — and we want To View More >>

Here's a look at what goes on in the Queensberry printery — prints, album layouts and canvases being created under the expert eyes of our technicians. Quality is paramount to us. Queensberry print makers Chris and Alex chat about some of our print options, and their own hands-on, eyes-on approach. Printing your photographs is a hands-on process at Queensberry, and we're sticklers for detail — every step is subject to strict scrutiny, and monitored closely from start to finish. But preparing your files properly is just as important To View More >>